The Epson 11880 Printer: Here we go Again

In response to the recent release of formidable 60" broad formatting inkjet pressmen from Canon and Hewlett-Packard, Epson have now released a 64" theoretical account of their own, the Epson Stylus Pro 11880 printer. The broad formatting pressman marketplace have go so competitory that these Master Equipment Manaufacturers are releasing new pressman engineering just about every two or so years. The Epson 11880 is the first clip Epson have released a pressman wider than their extremely successful 44" size, as seen on the Epson 9800, Epson 9600, Epson 10000, and Epson 10600. This is an tremendous benefit to production-oriented facilities who prefer the quality and path record of the Epson trade name name, but desperately necessitate the other width. Given that Canon and horsepower pressmen are only 60" wide, the Epson 11880 offerings an further four ins in breadth which could turn out to be a crucial factor in consumer determination making. The logic is that if one can take between two relatively similar pressmen at the same terms point, why not put this big sum of money of money into a pressman that offerings bigger capability?

As most experts know, the truth is that none of these broad formatting pressmen from Canon, HP, and Epson are similar at all. Granted, the intent of them and the marketplace they function is similar, but the technical constitution and capablenesses of the pressman change quite drastically. The Epson 11880 was specifically developed to turn to a few key technological nothingnesses when compared to earlier pressman theoretical account releases. First, it publishes both matte blackness ink and photograph blackness ink at the same time, without needing to trade out Epson 11880 ink cartridges. Epson have been widely criticized for not solving this sooner. This volition save the Epson 11880 graphic artist one thousands of dollars in ink swapping and wasted time. Next, the printing velocity is drastically improved. The Epson Stylus Pro 11880 is expected to more than than dual the velocity of the Epson 9800, therefore making it a human dynamo within production environments. Given the high velocity of the Canon and horsepower printers, the Epson 11880 will now pull the high volume printing audience who, until now, were relatively forced to put in non-Epson technology. The high volume marketplace utilizes a short ton of ink and purchases a important amount of equipment each year. The coming of the Epson 11880 should therefore unfastened up a significant growing chance for Epson.

Epson is banking on characteristics like these (but not limited to these) to impel the Epson 11880 far past the recent broad formatting pressman releases from horsepower and Canon. Given the existent marketplace share and general worship for the Epson trade name owed to its blazing first-mover advantage into the giclee printing segment, most anticipate the Epson Stylus Pro 11880 to predominate the 60" pressman segment.

One common subject amongst giclee graphic artists is of the possible recoil to Epson for the speedy and continual release of new engineering over such as a short clip period of time. Epson's marketplace mainly dwells of little concern proprietors who buzzword go on to afford to buy pressmen every two years, and they simply buzzword maintain up. The consequence of such as as an attack is a marketplace flooded with old obsolete Epson pressmen such as the Epson 9600 and the Epson 10000 printers, and dozens of enterprisers wondering how they are going to vie and distinguish themselves. Although this mightiness make some negative fourth estate for Epson, in such as a competitory marketplace makes Epson really have got a choice?